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Create effective filter trees (best practices)

In this article, we will advise you on the best practices when customizing your filter trees.

Thomas Ta avatar
Written by Thomas Ta
Updated this week

To create a good filter tree

  • Use 10–20 filter options; cap at 30.

  • Align options and values with your customers and your catalog.

  • Order options by importance to shoppers.

  • Show product counts and automatically hide 0‑result options; update counts as users filter.

  • Provide a clear Clear all action.

  • Optimize usability on desktop and mobile.


Layout

  • Choose vertical or horizontal filters based on your page design and how many filters you need; ensure both work smoothly on all devices.


Why it matters

  • Well‑designed filters speed product discovery and can lift conversion.

  • Good UX builds trust and retention; overly complex trees push shoppers away.


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