Skip to main content

Merchandising by Market

Learn how to use market-specific merchandisng feature by Boost.

Thomas Ta avatar
Written by Thomas Ta
Updated over 2 weeks ago

šŸ“– Tailor your search results and collection pages to each market. Use Merchandising by Market to pin, boost, demote, exclude products and display banners for shoppers in a specific country or a specific B2B company location—without affecting other markets.


Overview

Eligibility:

  • Basic plan: Country-level targeting.

  • Essential, Professional, Enterprise: Country and B2B Company Location targeting (only available in Shopify Plus, visit here for more details.).


How to set up

Before you start

  • Confirm plan & market setup. Make sure Shopify Markets, locations, and B2B company locations are configured.

  • Sync data. In the app, go to Boost App → Settings → Sync overview > Sync recent updates > Start manual Sync to pull the latest Markets and B2B data.

Create a market‑targeted merchandising rule

  1. Create a merchandising rule for:
    - Commerce search by following this article.
    - Collection page by following this article.

  2. Select market to apply

    1. Store default — applies globally to all markets.

    2. Specific country — target a single country from your Shopify Markets list
      (Note: assigned country must be included in Market).

    3. Specific company location — target a single B2B company location (Essential/Professional/Enterprise).
      (Note: assigned location must be included in a B2B Market or a specific catalog).

  3. Set your merchandising strategy. Build the rule just like a standard merchandising rule (pin, boost, demote, exclude, add banners), with a few key differences for market‑specific rules:
    - Dynamic product list: Products update automatically based on the selected market.
    - Pricing attribute is market‑aware: Currency auto‑appends to price fields, and price comparisons use the market’s pricing.
    - Discount attribute is disabled: Due to technical limitations retrieving compare‑at‑price consistently across markets, the Discount attribute isn’t available in market‑specific rules.

  4. Review and publish.

šŸ’” Specific beats global. If a Specific country or Specific company location rule and a Store default rule both target the same search term or collection, the specific rule wins for shoppers in that market. Global rules apply elsewhere.

āš ļø A/B testing is not supported for Merchandising by Market.


Feel free to reach out to our dedicated support team via chat if you have any questions or require additional assistance.


​

Did this answer your question?