š Tailor your search results and collection pages to each market. Use Merchandising by Market to pin, boost, demote, exclude products and display banners for shoppers in a specific country or a specific B2B company locationāwithout affecting other markets.
Overview
Eligibility:
- Basic plan: Country-level targeting. 
- Essential, Professional, Enterprise: Country and B2B Company Location targeting (only available in Shopify Plus, visit here for more details.). 
How to set up
Before you start
- Confirm plan & market setup. Make sure Shopify Markets, locations, and B2B company locations are configured. 
- Sync data. In the app, go to Boost App ā Settings ā Sync overview > Sync recent updates > Start manual Sync to pull the latest Markets and B2B data. 
Create a marketātargeted merchandising rule
- Create a merchandising rule for: 
 - Commerce search by following this article.
 - Collection page by following this article.
- Select market to apply - Store default ā applies globally to all markets. 
- Specific country ā target a single country from your Shopify Markets list 
 (Note: assigned country must be included in Market).
- Specific company location ā target a single B2B company location (Essential/Professional/Enterprise). 
 (Note: assigned location must be included in a B2B Market or a specific catalog).
 
- Set your merchandising strategy. Build the rule just like a standard merchandising rule (pin, boost, demote, exclude, add banners), with a few key differences for marketāspecific rules: 
 - Dynamic product list: Products update automatically based on the selected market.
 - Pricing attribute is marketāaware: Currency autoāappends to price fields, and price comparisons use the marketās pricing.
 - Discount attribute is disabled: Due to technical limitations retrieving compareāatāprice consistently across markets, the Discount attribute isnāt available in marketāspecific rules.
- Review and publish. 
š” Specific beats global. If a Specific country or Specific company location rule and a Store default rule both target the same search term or collection, the specific rule wins for shoppers in that market. Global rules apply elsewhere.
ā ļø A/B testing is not supported for Merchandising by Market.
Feel free to reach out to our dedicated support team via chat if you have any questions or require additional assistance.
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