📖 Tailor your search results and collection pages to each market. Use Merchandising by Market to pin, boost, demote, exclude products and display banners for shoppers in a specific country or a specific B2B company location—without affecting other markets.

Overview

GMV-based subscribers

This feature is available for all plans.

Legacy subscribers

Eligibility

Basic plan: Country-level targeting.
Essential, Professional, Enterprise: Country and B2B Company Location targeting (only available in Shopify Plus, visit here for more details.).

How to set up

Before you start

Confirm plan & market setup. Make sure Shopify Markets, locations, and B2B company locations are configured.
Sync data. In the app, go to Boost App → Settings → Sync overview > Sync recent updates > Start manual Sync to pull the latest Markets and B2B data.

Create a market‑targeted merchandising rule

Create a merchandising rule for:
- Commerce search by following this article.
- Collection page by following this article.
Select market to apply
1. Store default — applies globally to all markets.
2. Specific country — target a single country from your Shopify Markets list
  (Note: assigned country must be included in Market).
3. Specific company location — target a single B2B company location (Essential/Professional/Enterprise).
  (Note: assigned location must be included in a B2B Market or a specific catalog).
Set your merchandising strategy. Build the rule just like a standard merchandising rule (pin, boost, demote, exclude, add banners), with a few key differences for market‑specific rules:
- Dynamic product list: Products update automatically based on the selected market.
- Pricing attribute is market-aware: Currency auto-appends to price fields, and price comparisons use the market's pricing.
⚠️ Known limitation: Merchandising Rules by Price don't yet work consistently across all Shopify Markets setups. They work correctly for D2C Markets with percentage-based price adjustments, but have limited support for B2B Markets and for products using fixed prices. See Global Selling for Shopify Markets for the full breakdown.
- Discount attribute is disabled: Due to technical limitations retrieving compare‑at‑price consistently across markets, the Discount attribute isn’t available in market‑specific rules.
Review and publish.

💡 Specific beats global. If a Specific country or Specific company location rule and a Store default rule both target the same search term or collection, the specific rule wins for shoppers in that market. Global rules apply elsewhere.

⚠️ A/B testing is not supported for Merchandising by Market.

Feel free to reach out to our dedicated support team via chat if you have any questions or require additional assistance.