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AI-powered Search

In this article, we introduce you to the power of AI-powered Search.

Thomas Ta avatar
Written by Thomas Ta
Updated yesterday

📖 Welcome to Boost AI Search & Discovery, where advanced AI technology transforms how customers interact with your online store. Our AI-powered search engine is designed to understand and anticipate shoppers' needs, delivering fast, accurate, and personalized search results.

⚠ This feature only works with Boost AI Search & Discovery V2 & above. To find out which version of our app you are using, please follow this article.


Advanced AI-powered Search

Boost uses natural language processing (NLP) to understand shopper intent in free‑text queries. It adds structure to unstructured input so you can return the most relevant products—fast.

Among these features are

  • Name Entity Recognition

  • AI Semantic Search

  • AI synonym

  • AI Suggestion

  • Typo Tolerance

  • Product Performance Ranking

  • Search Personalization


Name Entity Recognition

Extracts product attributes from a query (e.g., color, size, price, brand).

  • Helps customers find the right items faster.

  • Improves product discoverability and categorization.

Here is an example demonstrating how our AI model can detect and extract the different attributes of a product when a shopper enters a search term.


AI Semantic Search

Understands intent and context—not just exact keywords.

  • Example: “women’s white sneakers for climbing $30–$50” →

    • Color: white

    • Audience/style: women’s sneakers

    • Use: climbing

    • Price: $30–$50

  • Returns results that match these constraints and keeps learning from behavior.

đŸ’Ș You can read more about how Semantic Search is applied to your search engine here.


AI Synonym

Learns and maps different terms with the same meaning (e.g., sneakers = trainers = running shoes).

  • Reduces zero‑result queries.

  • Increases the chance customers find what they mean.

đŸ’Ș You can read more about how AI Synonym works in our search here.


AI Suggestion

Predicts and surfaces relevant keywords in real time based on behavior and popularity.

  • Shoppers discover products faster.

  • Stores often see higher conversions.


Typo Tolerance

Handles minor spelling mistakes by suggesting or matching the intended term.

  • Reduces frustration and speeds up searches.

đŸ’Ș You can read more about how typo tolerance is applied in our search here.


Product performance ranking

Reorders results using live metrics (e.g., conversion rate, add‑to‑cart rate, CTR).

  • Highlights high‑performing products and adapts to trends.

đŸ’Ș You can read more about Product Performance Ranking here.


Personalized Search

Tailors results and recommendations to each shopper’s behavior and preferences.

  • Drives engagement, loyalty, and sales.


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Feel free to reach out to our dedicated support team via chat if you have any questions or require additional assistance.

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