📖 In this article, we will help you understand better how Boost AI Search & Discovery's Search Relevance settings benefit your store's search results.
⚠️ This article only works for Boost AI Search & Discovery V2 and above. To find out which version of our app your store's current theme is installed with, please follow this article.
What is search relevance?
Search relevance is how closely results match a shopper’s query—i.e., how well the engine understands intent and returns useful products first.
How Boost ranks results
Every query goes through two steps:
Find matches — Identify products that match the query across your chosen fields.
Rank matches — Order those products by importance, based on your field priorities and weights.
Why it matters
Relevant results reduce bounce, speed discovery, and improve conversion.
How to set up the Search relevance?
The way an eCommerce site displays products for a query or which products get displayed relies highly on the relevancy setup.
Every search is processed through two steps:
Identifying the products that are relevant to the query that was typed
Ranking the relevant product attributes to display the most suitable ones on the page
💡 Boost relevancy settings involve defining searchable attributes, providing exact match keywords, adding attribute filters, mapping catalog fields to boost fields, and identifying user intent.
Search settings configuration
Strong relevance setups usually include: well‑chosen searchable fields, exact‑match keywords where needed, focused attribute filters, clean mapping between your catalog fields and Boost fields, and clear assumptions about user intent.
Example
If a shopper searches “pink” and Color is High while Product title is Normal, items matching the Color field will rank above items matching only the title.
Searchable fields: When you define a product attribute as a searchable field, it will be searched when a shopper types in a query.
Search weight: The searchable fields are assigned search weights (High, Normal, Low) based on their priority of affecting search results.
Priority | Description |
High | an attribute is designated as a high priority to influence the search results… |
Medium | an attribute is designated as the second-highest priority to influence the search results |
Low | an attribute is designated as the lowest priority of all to influence the search results |
If there are attributes that should not impact the search results, they are labeled as "Non-Searchable.”
Edit the Search weight for each Search field
You can edit the priority of searchable fields by following these steps:
Navigate to Search > Standard Search > Relevance settings.
To edit the priority, select the search weight from the Search weight column for each Search field. You can choose Non-Searchable, High, Medium, or Low.
Click Save Settings.
Feel free to reach out to our dedicated support team via chat if you have any questions or require additional assistance.